WHY GOGH?
Because when it comes to art, there is no perfection. "Gogh" is a name that carries the weight of the imperfect, the unfinished, the raw. It’s for those who see beauty in the smudged edge, the crooked line, the color that spills beyond its borders. We believe in branding that bleeds. Not the sanitized, algorithm-approved kind, but the trembling, textured, alive kind. Like Gogh’s sunflowers, thick with impatient paint. Like his starry nights, swirling with quiet chaos.This isn’t branding by machine. It’s branding by pulse.
THE GOGH STORY:
I'm Dhinagar Murugan, and all my life, I've tried to stay on the creative side - though I wasn't always sure how. As a kid, I drew decently well. In school and college, I became that friend who fixed everyone's diagrams and project covers. There was something special about making things look right...
It all began at Government College of Engineering, Erode, Tamil Nadu, where I used to design posters for college fests and logos for student communities.
One of my earliest creations, the LADA (Literary and Debating Association) logo won a small but pivotal award at a campus fest. That moment was a spark, proof that design could speak louder than words.
But life had other plans, or so I thought. I joined Amazon’s Machine Learning team, diving deep into data. Yet, creativity never left me. Between work, I found myself designing team posters, newsletters, internal magazines, and even custom phone tool icons.
What started as a side passion soon became an unofficial second role, the go-to designer in a corporate world. Those five years were unexpected but invaluable. They taught me that great design isn’t just about aesthetics, it’s about solving problems, telling stories, and making systems human. And then came the leap.
In 2024, I decided to merge my love for precision and artistry into something of my own. Gogh was born, a branding studio where engineering discipline meets unbridled creativity, where every pixel has purpose, and every brand tells a story worth remembering.
I named the studio Gogh after Vincent Van Gogh, because I love how he saw the world differently. Where others saw ordinary fields, he saw swirling gold. That’s what I want to do for brands: uncover the extraordinary in their ordinary.
Today, Gogh isn’t just a studio, it’s the culmination of a journey that refused to fit into boxes. From Erode to Chennai, from machine learning to magazine layouts, from logos to legacies, this is where I bring all of it together. For brands that dare to think differently.
Just Gogh.
— Dhinagar Murugan
Founder, Gogh Studio
WHY GOGH?
Because when it comes to art, there is no perfection.
"Gogh" is a name that carries the weight of the imperfect, the
unfinished, the raw. It’s for those who see beauty in the
smudged edge, the crooked line, the color that spills beyond
its borders. We believe in branding that bleeds. Not the sanitized, algorithm-approved kind, but the trembling, textured, alive kind. Like Gogh’s sunflowers, thick with impatient paint. Like his starry nights, swirling with quiet chaos.This isn’t branding by machine. It’s branding by pulse.
THE GOGH STORY:
I'm Dhinagar Murugan, and all my life, I've tried to stay on the
creative side - though I wasn't always sure how. As a kid, I
drew decently well. In school and college, I became that
friend who fixed everyone's diagrams and project covers.
There was something special about making things look right...
It all began at Government College of Engineering, Erode,
Tamil Nadu, where I used to design posters for college fests
and logos for student communities.
One of my earliest creations, the LADA (Literary and Debating
Association) logo won a small but pivotal award at a campus
fest. That moment was a spark, proof that design could speak
louder than words.
But life had other plans, or so I thought. I joined Amazon’s
Machine Learning team, diving deep into data. Yet, creativity
never left me. Between work, I found myself designing team
posters, newsletters, internal magazines, and even custom
phone tool icons.
What started as a side passion soon became an unofficial
second role, the go-to designer in a corporate world.
Those five years were unexpected but invaluable. They taught
me that great design isn’t just about aesthetics, it’s about
solving problems, telling stories, and making systems human.
And then came the leap.
In 2024, I decided to merge my love for precision and artistry into something of my own. Gogh was born, a branding studio where engineering discipline meets unbridled creativity, where every pixel has purpose, and every brand tells a story worth remembering.
I named the studio Gogh after Vincent Van Gogh, because I love how he saw the world differently. Where others saw ordinary fields, he saw swirling gold. That’s what I want to do for brands: uncover the extraordinary in their ordinary.
Today, Gogh isn’t just a studio, it’s the culmination of a journey that refused to fit into boxes. From Erode to Chennai, from machine learning to magazine layouts, from logos to legacies, this is where I bring all of it together. For brands that dare to think differently.
Just Gogh.
— Dhinagar Murugan
Founder, Gogh Studio